The Sartorialist: The place to be seen
Saturday September 5th. 5 p.m. A crowd is waiting outside Colette. The queue was circling the store from its door at 213, rue Saint Honoré to the very end of the last window rue du 29 juillet. Reason of such a gathering: the photographer Scott Schuman, founder of the blog The Sartorialist, was there, with his girlfriend Garance Doré, to sign his first book.
If I was telling you 3 months earlier, no one was giving attention to Inez van Lamsweerde and Vinoodh Matadin, the two starring photographers of French Vogue who were in for the same purpose, would you believe me?
Yesterday morning I have received the book of Scott Schman, The Sartorialist.
On the front cover is stuck an orange sticker. It is written « The place to be seen » Mario Testino. The quote suddenly made me puzzled and troubled my affection for this anthology of styles and the elegance of the “next door” contemporaries.
I looked at the pages and the photos formerly published on the blog, read Scott Schuman’s comments and smiled. Indeed, if Time Magazine selected The Sartorialist as one of the Top 100 Design influencers, no doubt the reason is something missing to the basic Fashion world.
The Sartorialist, is a new fresh look at those, who randomly in the streets, seem to have a natural skill for style, impact on current atmosphere, make sense with the word “allure” and bring a positive attitude to the Fashion world. Style and aesthetics match with a question of individual choice and personal spirit. The diversity gives freedom to adhere or not to the standards of the times. The Sartorialist does not impose any convention.
It is an accessible place where everyone can express insights.
It is the opposite of a fashion magazine, which power lies into advertisers and some fairy staged presentations with overpowering bodies and mute face whistling their unreality and obviously their inaccessibility.
The Sartorialist is the recognition of the real.
We can find a thousand reasons to his success, starting with the talent for photography, but there is one which is unusual in Fashion World: it is the sense of humanity.
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Until the sense of humanity can impact on fashion business, I have to quote this very amusing post published on Modissimo.fr : How to get Shot by The Sartorialist ?
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